The ecosystem imperative – Embedded finance

Embedded finance is becoming an important strategic consideration for financial institutions (FIs). Many innovators, including traditional FIs, fintechs, and third-party service providers, are already investing in and deploying the capabilities required to embed financial services into non-financial offerings; or investing directly in non-financial services providers that already embed some financial products in their ecosystems.


In this report, the second in a series of four on financial services ecosystems, the Institute of International Finance (IIF) and Deloitte Global explore the concept of embedded finance, and how it impacts customer experience. In summary, it finds that customer experiences are evolving rapidly as financial products and services become ubiquitous, available for the customer whenever and wherever they need it, and increasingly embedded in non-financial transactions or activities.

Categories: Recommended Readings
Author: Deloitte